Your Talent is the Spark. We’re the Trajectory.

In today’s world, the creator economy is more competitive than ever.


Millions of voices are fighting for attention, and too often, talented creators struggle to stand out. Not because they lack creativity, but because they lack the resources, strategy, and support to elevate their content.


We started COMET COLLECTIVE to change that.


We saw an opportunity to build an agency that empowers creators to improve the quality of their content, refine their craft, and unlock opportunities that match their ambition.


By combining professional guidance, premium brand partnerships, and a creator-first approach, we help talent rise above the noise and deliver campaigns that truly resonate with audiences.

Our Mission

Empower creators to grow their influence and careers, while helping brands connect with audiences through authentic, results-driven live campaigns.

Empower creators to grow their influence and careers, while helping brands connect with audiences through authentic, results-driven live campaigns.

What We Do

For Creators →

Representation & brand deal negotiation

Growth strategy & coaching

Access to exclusive opportunities

For Brands →

Creator matchmaking & campaign strategy

End-to-end campaign management

Performance tracking & reporting

Braedon Sheppard

Braedon Sheppard

Founder

Hi, I’m Braedon! Thanks for reading this. I grew up in a town of 700 in the Midwest. Nothing but cornfields & small dreams. But my life has been defined by chasing bigger worlds.

In 2009 I started creating Call of Duty videos on YouTube. Just me, a PVR (OGs know what I’m talking about) and an old laptop on my couch. School bored me to death. I slept through classes. The only thing I thought about was making my next video as I watched the clock hand tick. Within a year I signed my first deal with Machinima (the biggest name in YouTube gaming at the time) & helped turn SoaR Gaming into one of the largest CoD channels on the platform.

I grinded League of Legends for years and finally hit Diamond 1 (top 1% NA). That gave me credibility and fueled my breakout on TikTok. It also led to becoming Head Esports Coach at Fontbonne University.

From there I leveled up: Video Producer at Riot Games (I made a meme video using a “daddy” TikTok sound that got me in big trouble — but became one of their most viewed videos). Director of Video at TapTap (built their international presence, grew hundreds of thousands of followers).

At the same time I built my own creator career: 240K+ followers. 200M+ views. Sponsorships with Coca-Cola and the infamous Raid Shadow Legends. 1,000+ UGC ads for brands like Samsung, Ikea, Visa & Honkai. One Samsung collab was spotlighted for helping them win back Gen Z attention.

But it’s not over yet: I started Comet Collective because I have a chip on my shoulder.

I want to empower creators to use their platforms to make their dreams a reality.

I want to prove creator-led networks can outpace agencies.

I want to deliver outsized value to brands.

I want to make Comet Collective the most impactful creator network on TikTok.

I’ve spent 16 years creating & livestreaming. From YouTube to JustinTV, Beam/Mixer to Twitch, and now TikTok. And I’m still all in.

Let’s make it happen.

Join the Collective. Shape the Future.

Whether you’re a creator ready to grow your career or a brand looking to launch your next campaign, COMET COLLECTIVE is your partner in making it happen.

Join the Collective. Shape the Future.

Whether you’re a creator ready to grow your career or a brand looking to launch your next campaign, COMET COLLECTIVE is your partner in making it happen.

Join the Collective. Shape the Future.

Whether you’re a creator ready to grow your career or a brand looking to launch your next campaign, COMET COLLECTIVE is your partner in making it happen.

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© 2025 COMET COLLECTIVE

All Rights Reserved.

© 2025 COMET COLLECTIVE

All Rights Reserved.

© 2025 COMET COLLECTIVE

All Rights Reserved.